Ricta Wheels was founded by Flip Skateboards founders Jeremy Fox and Ian Deacon. Bringing fresh technology to a traditional wheel design, Their new formula according to them gives you "Max Speed & Smooth Roll". Ricta's Core technology is one of a kind in which if features a plastic core to aid in the hardness of the wheel. Ricta comes correct with a popular group of riders like Nyjah Huston, Clive Dixon, David Loy, Tom Asta, Chaz Ortiz and Samarria Brevard. Ricta is part of the NHS Family and distributed world wide.