Primitive Skateboards was started by Paul Rodriguez in 2008. Starting with a clothing store Prod decided to do a limited run of decks and due to an overwhelming response decided to keep producing. In 2014 Primitive Skateboards was fully established and began to fully take flight. Since then Primitive has grown to be one of the biggest brands in skateboard and houses an NBA like All-star roster. The current team consist of Paul Rodriguez, Miles Silvas, Tiago Lemos, Carlos Ribiero, Wade Desarmo, Trent McClung, Franky Villani, Robert Neal, Brian Peacock and Spencer Hamilton.