Founded in Malmo, Sweden in 2011 by Pontus Alv Polar Skate Co. was born. At the time Pontus had one thing on his mind and Polar has stuck to it. "Inspire others to inspire themselves" with this Polar has produced only the highest quality of skateboard hardgoods and some of the most sought after apparel like the signature Polar Surf Pants and the Big Boy jeans. A majority of Polar's designs come within by either Pontus himself, with input from fellow artist Jacob Ovgren as well as the rest of the team.
You can see Polar Skate Co. riders Oskar Rozenberg, Hjalte Halberg, Shin Sanbongi, Aaron Herrington and Dane Brady in their latest full length "I Like It Here Inside My Mind, Don't Wake Me This Time"