Named from the street in Paris, France that the brand was invented Rue de Magenta. Magenta Skateboards was start in 2010 by Vivien Feil and Soy Panday to offer Parisian flare to skateboarding that would grow to be loved by all. Besides taking over europe Magenta is distributed to the American market Via Theories of Atlantis. Video offerings like "Minuit", "Hill Street Blues", "Soleil Levant" and most recently "Plant in the desert" showcase an artistic collective that's almost like poetry in motion. Magenta is represented by Vivien Feil, Soy Panday, Ben Gore, Leo Valls, Ruben Spelta, Gunes Ozdogan, Glen Fox, Zack Lyons and Jimmy Lannon.