Nike SB Dunk High Pro - Premier Win Some, Lose Some

There’s something about the allure of chance that inspires us to repeatedly try our luck. From making bets to scratching lotto tickets, this “Win Some, Lose Some” mentality inspired the latest Nike SB x Premier Dunk High collaboration. While most pairs of the shoe’s “scratch-off” Swoosh reveal a metallic gold finish, 1% of pairs purchased through SNKRS also reveal a co-branded, lottery ticket-inspired pattern. “We wanted to design something that looked extraordinarily clean and simple, but that’s more than what it first appears to be,” says Chris Gray of Premier Skateshop, based in Grand Rapids, Michigan. “We wanted to take the reveal to a new level and have a small amount of something special out there, just waiting to be discovered.” Gray recalls his days working at a gas station, where he sold scratch-off tickets to people from all walks of life. “This limo driver used to come in and drop $100 on $20 tickets everyday,” he says. “Another guy would buy a clip of dollar tickets, get back in line, and scratch them while he was waiting to buy more.”